Subliminal Pepsi logos

by on October 28, 2009
in design

Will drinking diet Pepsi actually make you slimmer as subliminally implied by their new logo?

pepsi_subliminal

In juxtaposing the diet logo with the standard logo it becomes fairly clear that diet = slimmer, thus Pepsi is influencing your decision subliminally. I would be really curious to know if consumers even notice this sort of thing consciously or not. I have a feeling Pepsi might have some really interesting data on this.

Personally, I’m a sucker for the diet gimmick and drink only diet soda even though I’m fairly certain it’s slowly poisoning me.

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