Subliminal Pepsi logos

by on October 28, 2009
in design

Will drinking diet Pepsi actually make you slimmer as subliminally implied by their new logo?


In juxtaposing the diet logo with the standard logo it becomes fairly clear that diet = slimmer, thus Pepsi is influencing your decision subliminally. I would be really curious to know if consumers even notice this sort of thing consciously or not. I have a feeling Pepsi might have some really interesting data on this.

Personally, I’m a sucker for the diet gimmick and drink only diet soda even though I’m fairly certain it’s slowly poisoning me.

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